You order the watch at Kickstarter. Kickstarter is a crowdfunding site. And with an order you support my project.

a watch against racism


Vertical satin-finished stainless steel with 6 screws 



Mat black dial

Polished numbers

Glossy designer sign "Dominik"


Polished stainless steel case

Case width 40mm

Case thickness 6mm

Water resistance 20m

Engraved world map



Butterfly clasp stainless steel polished with push button and designer sign "Dominik" engraving



Genuine leather strap 

My watch is a statement against racism and symbolizes equality. Each number on the clock is inspired by a different ethnic group. They represent the fact we all live on the same planet and must finally learn to live together in peace. A powerful combination of a significant message  and timeless design. The new culture black/gold/silver is the first chapter of a journey  to change the world with you.


I am Dominik also known as Dominik theWHO. I am a designer, a tattoo artist and like to create beautiful things. From a style, I love it discreetly and minimalist. For many years I have worked in the jewellery business and designed collections among other things. For several years I have been working with Ember watches. Here we create unique watches in the luxury segment . I am also a very social person and I am involved in projects. But for me, it has always been difficult to reach people outside the social microcosm. And I thought for a long time how to build a bridge to reach more people and sought a common denominator.

What would I want to create?
I do not just want to create a watch and a nice accessory for you. I want to create a community together with you and thus change the world. That we all talk about topics that may be uncomfortable, or that you'd rather not want to deal with. And then change something. Even if it's just something small in your own microcosm, or you talk to other people and then show them a different perspective.

The watch should then be a symbol for this movement. A hanger to start a conversation when you are approached by the unique numbers on the watch. And then the message of the watch can be passed on. Since I have worked in the jewellery and luxury watch industry in my past, it was not only important for me to develop a beautiful and classic design, but the watch had to stand out from the quality of a luxury watch.

How did the idea for this project come about?
I have long felt the need to find a way to communicate problems and grievances that exist in our world to every person. The real idea came to me when I was working on a project for an Arabic and Hebrew watch.

I thought how cool a watch which has a number from another ethnic group would be. A representative of all the people on our planet. And the watch was perfect, as time is equally perceived everywhere and we should treat each other equally.

Why  am I interested in this topic?
My daughter is now 2 years old and I have been working on my project for about as long. It eats me up, that the greed of a few destroys our Earth. And I continued to do everything to see my daughter growing up in a better world. After this project, I would like to make the topic accessible to children. Accompanying my daughter starting in the daycare to sensitize the kids. In elementary and high school to make them more open to these topics and possibly work for something. First, a picture book is to be created and then learning material for the schools on different topics.

I would be very happy to receive your support to pave the way for further projects and to make the world a bit more just.