My watch is a statement against racism and symbolizes equality. Each number on the clock is inspired by a different ethnic group. They represent the fact we all live on the same planet and must finally learn to live together in peace.
Vertical satin-finished stainless steel with 6 screws
Mat black dial
Glossy designer sign "Dominik"
Polished stainless steel case
Case width 40mm
Case thickness 6mm
Water resistance 20m
Engraved world map
Butterfly clasp stainless steel polished with push button and designer sign "Dominik" engraving
Genuine leather strap
My watch is a statement against racism and symbolizes equality. Each number on the clock is inspired by a different ethnic group. They represent the fact we all live on the same planet and must finally learn to live together in peace. A powerful combination of a significant message and timeless design. The new culture black/gold/silver is the first chapter of a journey to change the world with you.
What would I want to create?
I do not just want to create a watch and a nice accessory for you. I want to create a community together with you and thus change the world. That we all talk about topics that may be uncomfortable, or that you'd rather not want to deal with. And then change something. Even if it's just something small in your own microcosm, or you talk to other people and then show them a different perspective.
The watch should then be a symbol for this movement. A hanger to start a conversation when you are approached by the unique numbers on the watch. And then the message of the watch can be passed on. Since I have worked in the jewellery and luxury watch industry in my past, it was not only important for me to develop a beautiful and classic design, but the watch had to stand out from the quality of a luxury watch.
How did the idea for this project come about?
I have long felt the need to find a way to communicate problems and grievances that exist in our world to every person. The real idea came to me when I was working on a project for an Arabic and Hebrew watch.
I thought how cool a watch which has a number from another ethnic group would be. A representative of all the people on our planet. And the watch was perfect, as time is equally perceived everywhere and we should treat each other equally.